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This web site has the following on the homepage, "Each quotation is mounted on watercolored, marbled or acrylic paste paper and embellished with a variety of handcrafted or ready-made details." We saw that the web site also said " Each quotation is mounted on watercolored, marbled or acrylic paste paper and embellished with a variety of handcrafted or ready-made details." It also said " The quotation is single or double matted. Perfect for recording those special moments! Handcrafted Post It Book. Weve taken the ordinary and made it extraordinary! Open-s." The header had Handmade Cards as the highest ranking optimized keyword. It is followed by greeting cards, gift cards, and custom cards which isn't as ranked as highly as Handmade Cards. The next words espebe.com uses is gifts.